Aura Wants to Take Its $150M and Stock a Consumer Cybersecurity Toolbox
Summary
Two recently combined consumer cybersecurity companies are heading off under a new branding to make a run at providing some online peace of mind for regular folks, and they’re doing it with $150 million in capital from Boston-area venture firm General Catalyst and WndrCo, the West Coast technology investor run by former Disney chairman Jeffrey Katzenberg. “From a consumer perspective people want something relatively simple and straightforward for their family and homes, something that protects their devices and all the things happening in their house,” Aura founder and CEO Hari Ravichandran tells Xconomy. Ravichandran founded iSubscribed after he left another company he started, Endurance International Group (NASDAQ: EIGI), which started helping small businesses get a foothold on the World Wide Web but grew into a multi-faceted company that offered hosting, marketing, security, design, and more. So far, Aura currently offers a malware and antivirus product called Intrusta as well as an identity theft protection system it acquired from Intersections. Aura’s next focus is on the home and the exploding number of internet-connected devices, Ravichandran says, controlling how they communicate on the network and how much bandwidth they use, and even spot potential intrusions more easily.
Classifications
AskAI Classifications
LabelsLinked Companies
