SoundHound AI Powers Next-Generation Voice Assistant with Real-Time Generative AI for the Kia Sorento, Launched in India
Summary
SoundHound AI announced the deployment of its voice and generative AI technology in the Kia Sorento in India. The new Kia AI Assistant uses a “Hey Kia” wake word to provide hands-free control of cabin functions, vehicle information, and conversational search. The system combines SoundHound’s voice AI platform with generative AI to support real-time, multi-turn interactions in noisy in-car environments. SoundHound says this launch extends its automotive footprint in high-growth international markets and builds on its broader OASYS platform adoption.
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