CRM Watchlist 2019: The big engines that could (Part 2A, Oracle)
Summary
I can literally name about 20 people at Oracle who are for the most part VPs to EVPs who have been producing competitive and even superior products for years, despite the at times toxicity of the culture and the insular yet combative defensiveness of the company. They are under the aegis of the often under-estimated but industry insider well esteemed EVP of Applications Development at Oracle, Steve Miranda, who has been outstanding in his job – and is a truly nice human being – for the last nearly 27 years. Originally, I was going to show you the transition and the roots of the change via breakdowns of the following: but in looking a bit more carefully, in Oracles particular case they are so complex and intertwined that Im going to just go ahead and describe it all in one giant gulp. Two years ago, at Ray Wangs always awesome Constellation Connected Enterprise (CCE) event, I had a discussion with Melissa Boxer and then still at Oracle, Jack Berkowitz about their strategy for AI. He created the idea of the Subscription Economy and then went and built out the thought leadership with an intellectual framework, programmatic thinking, ongoing institutionalized news/content, and strong public presence (his own).
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