Choose tools to prevent communication overload
Summary
The three fundamental elements that are present in all social platforms are: content (a repository or way to share), communication (typically unstructured timelines or flows), and control (mechanisms to restore order or grouping). Simple file and folder sharing using cloud storage, such as Dropbox, Box, Google Drive, Apple iCloud or Microsoft OneDrive can be a start, but many will need more structure and control. The likes of Confluence, Podio, Redbooth and Jostle aim to store and provide easy access to rich media, such as images and video, but it is important to know storage limits. The flow of communication as messages oriented around conversation starters, areas of interests or groups is a distinguishing factor of social media platforms. When applied to the enterprise, the goal of most is to partially replace the burden on “legacy” communications methods, such as email, by providing timelines and flow threaded together based on topics or processes that matter to both the individual and the organisation.