DAVACO’s Retail Development Division Helps Brands Improve Customer Engagement
Summary
Utilizing DAVACO’s team of on-demand, W2/T4 retail development professionals, global brands are partnering with DAVACO to collect data-driven market intelligence and implement in-store merchandising, sales support and installation services to impact profitability. The DAVACO team is able to assess quantitative and qualitative data points, ranging from correct logo placement and up-to-date digital content to employees’ appearance and other store conditions. Not only does the DAVACO team collect and catalogue the data, they also have the proficiency to provide strategic, flexible solutions to identify and resolve in-store issues in real time. “Utilizing this insight empowers them to develop actionable methods to improve brand perception and then rollout those elements on scale.” Additionally, DAVACO’s merchandising and product support solutions are designed to optimize point of sale in each location and can be implemented at the time of a retail intelligence program or as a separate initiative, including: In-store presentation and maintenance of products; product/sales support training; fixture installation/merchandising of new shops; supply chain; ongoing coordinator coverage; POP support/compliance; plan-o-gram set up/support; and brand liaison for store/corporate. “DAVACO’s in-store specialists complement and supplement our client’s existing team to meet shifting business priorities and to ensure that the brand vision is translated across all consumer environments,” said Winters.