Carter’s Improves Website Performance Using Yottaa
Summary
WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, today announced that Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children, has selected Yottaa to improve website performance for its eCommerce sites. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. Understanding that website performance has a direct correlation to online conversions, Carter’s recently evaluated solutions to improve desktop and mobile site speed. Combining proprietary “InstantON” technology, extensive third party application sequencing capabilities, and advanced image optimization, the Yottaa platform enables retailers to significantly accelerate web performance resulting in improved shopper experiences and measurable online revenue increases. As proven in a two-week live trial, accelerating the performance of Carter’s websites strengthened consumer experience and yielded higher online conversions.” Leading retailers, brands and publishers, such as Carter’s, The Container Store, Hallmark, eBags, Jockey, JoAnn Fabrics, and Rockport, rely on Yottaa’s Cloud platform to accelerate and optimize the loading of 3rd party eCommerce technologies, high resolution images, and other website elements, resulting in up to 60% web performance improvements and up to 20% increases in online conversion.
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