Pubstack Raises $2.3 Million For Publisher Analytics
Summary
The French ad-tech company Pubstack said Wednesday it raised $2.3 million in seed funding from two VC firms and a handful of angel investors, including Criteo co-founder Romain Niccoli. Pubstack’s tech is designed to make it easier for publishers to monitor their programmatic partners in real time, and it connects monetization data with what happened during a user session. This information is hard to pull together without a tool like Pubstack, due to siloed tech stacks and header bidding. Pubstack has attracted major French publishers including Webedia (AlloCiné, JeuxVideo.com), Adverline (La Poste), CCM Benchmark (Figaro Group) and M6. Too many publishers are “flying blind” and “struggling to measure the impact of their actions,” Sfiligoi said – and Pubstack is giving them the visibility they need to run their programmatic businesses.