Industry-First Platform by Backbone Enables Direct-to-Consumer Brands to Double-Down on Data-Driven Decisions
Summary
NEW YORK--(BUSINESS WIRE)--Backbone announced today a new cloud-based platform offering complete with integrated workflows and functionality to drastically improve product development for direct-to-consumer (DTC) brands in the consumer goods space. This innovative and much needed platform surfaces at a time where industry executives generally view consumer shifts enabled by technology as the most important trend for the year according to the 2019 State of Fashion Report from McKinsey. The platform is already in use by an elite group of more than 150 of the hottest in-demand apparel, accessories, footwear, furniture, textile and consumer goods companies including industry innovators like Black Diamond, Blank NYC, Backcountry, Chubbies, Peter Millar, Plae, Roka, Todd Snyder, Uppababy, Faherty and many others. While competitors in the lifecycle space have largely iterated on applications originally developed many years ago, Backbone employs ultramodern technologies and with its latest release, has the most intuitive interface and workflow in the industry. “Time savings for my lean team is important, and Backbone has helped streamline our process and has kept us on track for our goals.” John Weld, president of Immersion Research, an outdoor product company, summarizes his experience simply.