Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook
Summary
SALT LAKE CITY--(BUSINESS WIRE)--Today Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry heavyweights including Oracle, Adobe, and Bitly, giving him a unique perspective into the marketing technology ecosystem,” said Verl Allen, CEO of Claravine. “In just a few months, he has already delivered integrations with the top media platforms, Facebook and Google, which take in more than half of the total digital ad spend in the U.S. These integrations allow Claravine to further automate enterprise data governance, so that marketing and analytics leaders finally have a fully accurate, consistent, rich view of media performance across platforms and channels.” Claravine’s new integrations with Google Campaign Manager and Facebook Ads Manager accelerate the process to validate and govern campaign metadata across these platforms. “Many companies waste valuable time and money trying to clean and manage metadata across the martech and adtech ecosystem,” said Chris Comstock, Chief Product Officer at Claravine.