Alper acquires Magicel and adds R$230 million in premiums.
Summary
Alper Seguros acquired Magicel, a benefits brokerage based in Curitiba, and added more than R$230 million in annual premiums to its portfolio. The deal expands Alper’s footprint in Brazil’s South region and marks its 29th acquisition under CEO Marcos Couto. Alper also integrated Magicel executives into its leadership structure, including Marcus Todesco as regional benefits director. The company said the transaction supports its broader M&A strategy and strengthens its corporate benefits offering with added scale, operational synergy, and national service capacity.
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Sectors
Retail and Commerce
E-Commerce software
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Marketing and Advertising
Marketing Automation
Linked Companies
DNM
$1M to $5M