Is there a payment generation gap…?
Summary
I was recently reading a blog post from a LinkedIn connection about how Gen Z Consumers Shop. Interestingly enough, embedded in that article was a link to another blog post about how different age groups prefer to pay. If you serve a primarily aging Baby Boomer customer base, you probably still see lots of check payments, so you might want to consider some type of remittance processing system. Similarly, if your customers are more likely to have a landline phone than a computer at home, an IVR system may make more sense than online bill pay. If you’re wondering if your utility is offering the best possible payment options, please give me a call at 919-232-2320, or email me at gsanders@edmundsgovtech.com for more information about how a business review could help you find out.