How To Talk to Your Clients in a Language They Understand
Summary
When we utilize these phrases in conversations and assume we’re communicating effectively, we may be leaving our prospects and clients feeling overwhelmed, lost, and frustrated. Ample industry jargon was tossed about in the sales process, leaving a prospect set on hiring a professional since SEO was too hard to understand. There was no way that prospect felt confident in taking a DIY approach to getting found by the search engines; there was no other option besides signing on the dotted line. Sure, there are technical SEO tasks to accomplish (and we can’t forget about foundational action items like dialing in title tags and meta descriptions). We also recommend (and practice) sending monthly reports, actively seeking feedback, and setting clear expectations.
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