No developers required: Why this company chose no-code over software devs

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The insurance co-operative, which has roots dating back to 1794, did not believe a developer-coded approach to building software could offer the speed it required to launch new services, while off-the-shelf applications did not fit customer needs. "Outsourcing to an outside partner or buying an existing solution were not acceptable options," Univé innovation manager Bas Wit tells ZDNet. The no-code platform helped the insurer pilot its approach by measuring customer response to a working prototype application to validate that their co-operative members were willing to pay for these kinds of services. By deploying no-code tools in a platform, IT can oversee data governance and compliance while still giving business people the power to develop the systems they want, Vincent says. But with hundreds of customers, Betty Blocks is showing that European vendors can punch above their weight in this burgeoning software development trend.

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