DealSignal Introduces Intent-based Inbound Lead Enrichment
Summary
“Enriching your inbound leads with verified contact and account data helps identify potential buyers and provides your revenue teams with accurate emails, direct-dials, and social profiles for cross-channel engagement. Customers use the DealSignal platform wizard to easily map their Salesforce or HubSpot CRM data fields and set their preferred sync and refresh schedules. “DealSignal’s new Intent-based Inbound Lead Enrichment service is the first B2B Data-as-a-Service (DaaS) platform to combine human-verified contacts and firmographics with third-party Bombora intent,” said Michael R. Levy, Principal of GZ Consulting. Reps can then prioritize prospects that are currently in-market for products or services like theirs and craft highly personalized messaging, thereby improving their odds of exceeding quota.” “We’re always excited when our partners develop innovative new ways of using intent data to help marketing and sales teams drive revenue,” said Charles Crnoevich, Head of Partnerships at Bombora. “By extending lead enrichment automation to include Bombora’s Company Surge data, DealSignal will provide revenue teams valuable insight into whether a buying committee is forming or one curious person just happened to download some content.
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