Dig PR and Common Ground merge to launch Ground Control PR
Summary
Two independent PR agencies, Dig PR and Common Ground, have merged to launch a new firm called Ground Control PR. The directors had already been sharing an office and had been working together informally for years before signing the merger papers in April. Ground Control says it has already brought over existing clients and won new business from Griffin’s, Les Mills, and Star Group. The founders frame the launch as a bet on the continued importance of media and earned storytelling, especially for brands that need to turn campaigns into coverage.
AskAI Classifications
Sectors
Media and Entertainment
General Media and Entertainment
Functions
Marketing and Advertising
Business Intelligence and Analytics
Marketing Analytics
Linked Companies
Dig
$1M to $5M