How to: Building a Concept Testing Activity
Summary
If you need to test a large number of varying concepts, a best practice would be to only conduct a surface level review of each and then follow up by having participants select their favourites from what they’ve been shown. The Poll Task will produce an easy to read, dynamic Pie Chart within the Summary tab of your study so that you can quickly identify how each of your concepts are being received by participants. With both the Image and Video Review Tasks, you have the ability to enforce limits on the length of the annotations, as well as the quantity and types of markers used, to ensure that your participants are providing sufficient responses. Once this is done, you have the option of copying the entire Task Group, making it incredibly simple to program the rest of your Activity – just remember to update any verbiage that references specific concepts. For this reason, Discussion topics can be ideal for open-ended concept ideation, allowing participants to come and go as the Study is live, leaving ideas, comments, and/or suggestions as they wish.
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