Using STAT: How to Uncover Additional Value in Your Keyword Data
Summary
That’s why we asked Laura Hampton, Head of Marketing at to share some of the ways her award-winning team leverages STAT to surface all kinds of insights to make informed decisions. Snag her expert tips on how to uncover additional value in your keyword data — including how Impression’s web team uses STAT’s API to improve client reporting, how to spot quick wins with dynamic tags, and what new projects they have up their sleeves. Even if we’re not yet actively working on a keyword set, we usually create data views to enable us to quickly spot opportunities and report back on the strategic progression. Many of our data views are set up to monitor keywords tagged as “conversion,” “education,” and “awareness.” Because we believe successful search marketing is only possible when it integrates with wider business goals, we like to spend time getting to know our clients’ audiences, as well as their specific niches and characteristics. This means we can get very quick strategic insights that say our ranking positions for SEO are consistently pretty awesome, while those around CRO (which we are arguably less well known for), tend to fluctuate more.
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