6 actionable ways images increase conversion rate
Summary
CRO is all about improving the conversion potential of website traffic by creating an experience that leads users through the sales funnel without hitting any snags or hesitations along the way. This is where thoughtful website design enters the scene, with elements such as consistent branding, eye-catching visuals, intuitive navigation and strategic emphasis on links or call-to-action buttons embedded in landing pages and blog posts. Images are a visual way to connect with your target consumers, which means you should keep those people in mind when choosing the right imagery for your landing pages, blogs, emails, social posts and other marketing content. Take these for example: The general look and feel of the imagery should also match your personas, making it easy for potential consumers within your target audience to picture themselves using your product or service. Landing pages with videos can increase conversions by as much as 80%, meaning you don’t want to miss out on the opportunity to communicate information about your brand, product or service via such an effective medium.
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