SmarterHQ Expands Personalization to Facebook & Google Ad Platforms
Summary
The news comes on the heels of SmarterHQ’s recent expansion into mobile with App Data Collection and Push Messaging—and with today’s announcement, the company’s cross-channel capabilities have expanded further to now include key advertising platforms. But until now, targeting within these platforms hasn’t been comprehensive enough, and syncing first-party data to power highly relevant ads often requires extra manual work and IT resources that have hindered these efforts,” said Michael Osborne, President & CEO of SmarterHQ. “With Ad Personalization, we’ve simplified marketers’ ability to connect the customized segments created using our platform to Facebook and Google. The direct integration allows brands to generate audiences with extremely high return on ad spend and coordinate ad campaigns alongside email, web, and mobile push for a consistent and always-relevant customer experience.” SmarterHQ is a personalization platform that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across outbound and online channels.
