How to Monitor Hreflang Performance With Dynamic Tags in STAT
Summary
Since hreflang requires such a significant amount of time and effort from both SEO and development teams, clients (rightly) want to see tangible benefits post-deployment. For those of you running international SEO campaigns, I highly recommend using STAT’s dynamic tags to monitor changes of ranking URLs after new hreflang deployments. Not only do dynamic tags allow for a fast diagnosis of potential issues with the hreflang mark-up, they also provide a tangible way to tell a compelling, positive story for our team or a client of twentysix. For instance, during a recent campaign, our team noticed an increase in the number of incorrectly ranking URLs, indicating that a site-level change had negatively impacted the hreflang markup. At the time, Google Search Console was experiencing a number of time-lag errors, which meant that if we weren’t keeping a close eye on things, we would have missed the issue entirely.
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