The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday
Summary
Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications thatll cover and amplify you. This week we are talking about the easiest link building tip in the book. I found Cloudbeds and Hire A Helper, two startups that are in San Diego, and I find a bunch of coverage opportunities by searching for the combination of the two of them. Cloudbeds and Hire A Helper leads me to ProgrammableWeb has a page that lists both of them because they both have APIs. So there are ways to advance this with tools, but this is some of the simplest, best ways to launch to get coverage, to get people to know you and like you and start to have heard of your brand, and to get those links that Google is going to need to rank your website higher.