Microsoft acqui-hires cinemagraphic photo app Swng
Summary
Swng was a small company that had around 10 employees including ex-Apple engineers and computer vision specialists from MIT among its staff when it launched last year.Stone was so enthusiastic about the concept that he invested in the startup, became its chairman, and even travelled to Minnesota to ask PLR, who had been the owners of Polaroid’s IP at the time, for permission to use the brand in the app.“This is a unique opportunity for the team to bring our ideas to a global audience,” said Tommy Stadlen, Co-Founder of Swing Technologies, in a statement.And while it seems that, for now, Microsoft has decided to stop trying to build a blockbuster smartphone, it has continued to work on ways of keeping its hat in the mobile game, through apps.“The Swing team’s deep expertise in imaging technology will help us deliver great new features and capabilities for Skype,” said Raghav in a statement.
