Hotmart FIRE 2026: with Launchpad, the platform bets on AI that creates applications and becomes the entrepreneur's 'team'
Summary
Hotmart unveiled Launchpad at Hotmart FIRE 2026 as an AI-powered platform that lets users build software and apps from text or voice prompts. The company tied the new builder to its Hotpay payments system so creators can move from idea to sale in one workflow. Hotmart also introduced the Launch Challenge, new conversational MCP capabilities, expanded AI agents, and Smart Studio updates for scaled content creation. The launch reflects Hotmart’s push to turn creators into software entrepreneurs and to position the company as a technology and payments infrastructure provider.
AskAI Classifications
Sectors
Retail and Commerce
Fintech, Banking and Payments
E-Commerce software
Functions
Marketing and Advertising
Marketing Automation
Linked Companies
Hotmart
$1B+