Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of Digital Marketing Services
Summary
TAMPA, Fla.--(BUSINESS WIRE)--Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. With the acquisition, these businesses will now have the opportunity to leverage Spectrio’s in-store digital platform to deliver their content inside their location, allowing them to bridge online marketing and on-location experience to strengthen brand consistency and identity. “Delivering a consistent marketing message both online and in-store is key for any business in order to build trust and loyalty with their customers,” said Dax Brady-Sheehan, Chief Executive Officer at Spectrio. Spectrio serves more than 90,000 locations, ranging from individually owned businesses to Fortune 500 companies.