Creating a Social Media Strategy for Your Church | Blog
Summary
In 2011, the answers to that question were sparse because there was little data to collect when it came to users in the church searching for info digitally, including downloading or using a Bible app. However fast forward a few years, and research shows that 43% of Christians surveyed said they have downloaded and regularly use a Bible app on their digital device. Since the top three social media accounts are Facebook, Twitter and Instagram, it is wise to incorporate all three into your marketing strategy. Whether it connects with them on a personal basis (such as a short sentence from your Sunday sermon) or helps them in some way (such as providing a time and location for a canned food drive or other event) it should be straight and to the point. Define Your Goals Before you begin, make sure you and the rest of your church staff are on the same page when it comes to growing your social media accounts.