New IgnitionOne Report Shows Digital Markets Spearheading Auto Industry Growth Worldwide
Summary
NEW YORK, May 03, 2018 (GLOBE NEWSWIRE) -- IgnitionOne , a global marketing technology and data analytics provider with a focus on the auto industry, today unveiled results from its latest automotive industry report, which revealed that the global automotive market has seen a 4% increase in site visits from Q4 2017 to Q1 2018.Mobile devices continue to exhibit strong growth, attracting a 4% increase in visits over Q4 2017, despite overall engagement remaining consistent.“2018 is off to a promising start with site activity in Q1 showcasing good momentum and new campaigns continuing to drive high-volume traffic,” said Frank Goldberg, North America Senior Director, Automotive at IgnitionOne.Based on first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, the Automotive Industry Report looks at global and car segment trends including website visits, visitor engagement, buying intent signals, and cumulative leads.With a global footprint and hundreds of employees in 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.
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