Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success
Summary
As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! Well, Generational Constellation Theory provides a framework for hypotheses about product and service innovation that could help pinpoint opportunities for your funeral business. ICCFA 2019 speaker, Chris Burke, spent his session explaining Generational Constellation Theory and uncovered a surprising key opportunity he discovered in his research. Through each of these generational cycles, we can start to understand the personality patterns that emerge as a result of their time in history. And for those who are ready to strap in and continue to adapt as we ride the waves of generational cycles, are the ones who will succeed.
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