Overfunding: Fertility Data Drive App WOOM Surpasses £300,000 Funding Target on Crowdcube
Summary
WOOM, a Spanish startup that has created an app specifically to help women to get pregnant, has successfully secured its initial £300,000 funding target from more than 50 investors through its equity crowdfunding campaign on Crowdcube. Founded in 2015, WOOM is described as a data model driven startup to empower women to maximize chances of pregnancy either natural or through medical treatment. “Through an algorithm, WOOM identify fertile window and calculates daily percentage of pregnancy based on data such: period regularity, age, IMC (weight/height), smoking & lifestyle habits and it also delivers personalized content. Also, users receive support through an engaged community and a platform of fertility services. Besides the personal recommendations, WOOM calculates daily chances of pregnancy, cycles calendar; and users receive support through an engaged community and fertility services platform.” Funds from the Crowdcube round will be used to continue growth and expansion of the WOOM’s app.