Devaney & Associates Earns National and Regional Acclaim in Three Healthcare Advertising Competitions – American Advertising Federation of Baltimore
Summary
Targeted to residents ages 35-75 years who are likely to be living with chronic illnesses, as well as primary care providers and other referral sources, the campaign used a strategically diverse mix of tactics, including email marketing, digital display advertising and retargeting, and radio endorsements. With extensive input from infectious disease experts, healthcare professionals, and HIV community activists, as well as beta testing feedback from a diverse group of Baltimore City residents, UEqualsUMaryland.org is easy to understand, socially inclusive, and a major communications step towards defeating HIV and AIDS in the community. Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Owings Mills, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: BFG Financial Advisors, Carroll Hospital, Chase Brexton Health Care, Evapco, Georgia Relay, Leadership Maryland, Maryland Relay, Route One Apparel, and COLA.