Pri0r1ty Intelligence rescues Pirkx from administration

▤ Summary

Pri0r1ty Intelligence Group is buying employee benefits startup Pirkx out of administration for £50,000 plus a capped royalty. The deal includes Pirkx’s operating assets, technology platform, intellectual property, and business contracts, while Pri0r1ty also takes on the company’s current payroll liability. Pri0r1ty plans to move users onto its own platform and integrate its AI tools, including voice, customer support, and data enrichment products, to cut costs and improve revenue. The company says the acquisition will expand its SaaS distribution network and give it direct access to more than 10,000 SME users.

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Pri0r1ty Intelligence Group PLC

$1M to $5M