2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S.
Summary
Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed, below Russia and South Africa."This is the first time that a massive drop in trust has not been linked to a pressing economic issue or catastrophe like the Fukushima nuclear disaster.The demise of confidence in the Fourth Estate is driven primarily by a significant drop in trust in platforms, notably search engines and social media.This past year saw CEO credibility rise sharply by seven points to 44 percent after a number of high-profile business leaders voiced their positions on the issues of the day.Edelman is a leading global communications marketing firm that partners with many of the worlds largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.