The case for solution selling: finding synergies in the finance department
Summary
This will most probably involve a system of products, software and hardware, effectively interacting with each other, combined with services, providing the building blocks of the final solution. Any typical company will have a combination of legacy and new systems (e.g. ERP, CRM, document management/ECM), varying degrees of paper coming in and out, with some things done online and others not. This is a powerful value proposition, because it removes artificial barriers and recognizes that for our customers documents are important but also means to an end – to communicate, engage, and be compliant. As it stands now many of operational activities are still manual, where the median performer (Deloitte 2017): The image below shows standard processes and functions of a finance department. Therefore, instead of leading with a product-focused proposition that will probably just tackle one function (e.g. Accounts Payable), we should have solution conversations that look at the department as a whole, identify connections between systems and extract more value from what’s already there.