Vélez and J Balvin bring Colombian Latin Craft to New York with a new experience
Summary
Vélez and J Balvin will bring their Artisan Gang in The City collection to New York during New York Fashion Week. The pop-up will run in Soho from September 10 to 13 and will combine Colombian craftsmanship with urban design. The experience will include personalization workshops, laser engraving, and sensory and food activations. Shopify joins the project for the first time to connect the physical pop-up with a digital shopping experience for U.S. audiences.
AskAI Classifications
Sectors
Retail and Commerce
E-Commerce software
Point of Sale (POS)
Functions
Developer and IT Infrastructure
Development Platforms
Linked Companies
Shopify Inc.
$100M to $250M