Souk lands $1.6M to turn inactive B2B partners into revenue
Summary
Souk raised $1.6 million in pre-seed funding to expand its AI-powered partner management platform. The startup is building Coco, an autonomous AI agent that helps companies source, engage, monitor, and pay partners across the partnership lifecycle. Souk targets businesses that still manage partner programs with spreadsheets, email, and other manual workflows. The company says early deployments have already identified meaningful sales pipeline opportunities and reduced manual partner-acquisition work. Souk will use the new capital entirely for product development.
Funding
Amount
$1.6M
Total raised
Date
September 3, 2026
Announcement date
Investors
Fuel Ventures, Sure Valley Ventures
Lead investors
Company
joinsouk.com
Funded company
AskAI Classifications
Sectors
General
Functions
Developer and IT Infrastructure
General
Workflow Orchestration
Linked Companies
Souk
up to $1M