VidMob raises $25M for its video advertising tools –
Summary
When I wrote about VidMob’s seed funding back in 2015, it was focused on building a marketplace that connected marketers and professional video editors. That’s still a component of the VidMob business, said founder and CEO Alex Collmer, but the company has also built a broader platform for video advertising, which it calls the Agile Creative Studio. The platform analyzes how the different creative elements are affecting the way audiences are responding to an ad and uses this data to make campaigns more effective. “In the near future all content will be intelligent and driven by data and VidMob has a product that delivers that now.” BuildGroup co-founder and CEO Lanham Napier offered a statement praising VidMob for “not only offering up meaningful insights, but also providing the tools and talent to quickly and cost-effectively activate on that intelligence.” “But it’s their vision for the future that gets us most excited,” Napier added. “As the world moves towards more complex forms of communication, the idea of an API for creativity is so powerful that you can see it becoming another foundational service layer of the web.” Collmer expanded on this idea in our interview, suggesting that VidMob could eventually do much more than facilitate video ads on social media platforms.