Sponsorship & Supporters | The Business of Software Difference
Summary
Not because she’s coming to the UK and we’re hosting some talks with her in early July nor because she’s speaking at BoS USA this year, (both are true). We have always welcomed the support of sponsors while remaining very conscious that we do not want to turn BoS into another trade show/sponsor pitch fest. The lack of sales pitches from fellow attendees is one of the things that people consistently say makes them return. Many of our sponsors and supporters add great value to the event – Balsamiq offer young companies the chance to be seen at the conference, Twilio get involved in actively helping people to solve problems and plenty more… We also get a lot of inbound inquiries about sponsoring BoS. It’s clear to us that we cannot meet the expectations of some of these leads which fit a very standard model of event/conference/exhibition sponsorship.