[Report Released] A survey of member portals at 13 major life insurance companies shows they are failing to turn rare touchpoints with policyholders into sales
Summary
WACUL released a report evaluating the member portals of 13 major life insurance companies in Japan. The study found that all insurers support online policy checks and procedures, but very few use those portal visits to drive upsell or claim prompts. The average score across the 13 companies was 66.6 out of 100, showing room for improvement in turning customer access points into revenue opportunities. The report recommends linking portal behavior with sales, email, and SMS to improve customer engagement and conversion.
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Marketing and Advertising
Business Intelligence and Analytics
Marketing Analytics
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WACUL
$1M to $5M