Amana launches new creative service "P.A.R. (Pearl)" that fuses AI and high-precision 3DCG

▤ Summary

Amana and Kadence have launched P.A.R. (Product AI Realization), a new creative service that combines AI image generation with high-precision 3DCG. The service helps teams visualize a product’s final look early in the creative process and reduce misalignment during planning and design. It uses AI comps to compare directions quickly, then applies 3DCG to accurately reproduce the product for advertising and web visuals. The offering also includes AI-HDRI lighting to streamline production and reduce the need for location shooting.

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