STANLEY® enters flooring market through strategic partnership with Area Floors, powered by i4F Drop-Lock technologies

▤ Summary

STANLEY enters the flooring market through a strategic partnership with Area Floors and i4F. Area Floors develops the first STANLEY-branded flooring collections for EMEA, and production is already underway. i4F supplies drop-lock installation technologies for the new SPC flooring ranges. The collaboration also includes shared branding, packaging, and marketing across the rollout.

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