Q&A: Serval CEO describes building an ‘AI-native alternative to ServiceNow

New Products

Summary

Serval introduced Catalyst, a generally available update that expands its AI-native ITSM platform with stronger workflow analysis, automation design, and deployment tools. The product can review ticket histories, identify processes to automate, connect integrations, and create background agents that propose fixes before issues reach employees. The company positions the platform as an AI-native alternative to ServiceNow and other legacy ITSM vendors, emphasizing faster automation and stronger governance. Serval says customers can use it alongside existing ITSM systems or replace them over time, especially around renewal cycles. The company also highlights broader enterprise use cases in HR, finance, legal, security, and engineering.

AskAI Classifications

Sectors
No sectors detected
Functions
Developer and IT Infrastructure Security IT Service Management (ITSM)

Linked Companies

Serval
$1M to $5M