Telarus Unveils 2026-27 Tech Trends Report: Rising IT Budgets and Shifting Buyer Priorities Create Growth Opportunities for Technology Advisors

▤ Summary

Telarus released its 2026-27 Tech Trends Report and highlighted a shift in IT buying toward multi-solution purchasing, AI, cybersecurity, cloud, and customer experience. The research shows that most organizations plan to increase IT budgets, while buyer priorities are moving away from cost-cutting and toward innovation, simplification, and execution support. The report also finds weak vendor loyalty, with many buyers open to switching at renewal because of higher costs and unmet expectations. Telarus packaged the findings into an interactive microsite with action plans and AI maturity models to help advisors win larger ecosystem deals.

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