National Advertising Division Finds Certain Smart Baby Monitor Challenged Messages Not Conveyed; Recommends Nanit Modify or Discontinue Other Claims

▤ Summary

BBB National Programs’ National Advertising Division reviewed advertising claims made by Nanit for its smart baby monitor after a challenge from Owlet Baby Care. The panel recommended that Nanit discontinue or modify several superiority, popularity, safety, and parental sleep claims because the evidence did not support the messages. It found that some wellness claims did not imply unsupported broad health promises, but it said other statements could suggest SIDS prevention or foolproof infant safety. Nanit said it disagreed with some findings but agreed to comply with the recommendations.

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Nanit

$10M to $25M