Union Savings Bank Uses AI to Reduce Churn, Grow Deposits and Increase Customer Lifetime Value

▤ Summary

Union Savings Bank is using NGDATA AI Hub to improve customer retention, grow deposits, and raise customer lifetime value. The bank uses predictive models to flag likely churners and trigger personalized retention or cross-sell journeys. Celent says the approach works within USB's existing banking infrastructure without replacing the core platform or building a new data lake. The deployment has delivered strong early results, including high churn detection and next-best-product accuracy.

▦ Linked Companies

NGDATA

$10M to $25M