The Startup’s Day 0: the importance of the MOU | Startupi

▤ Summary

The article explains why startup founders should formalize their relationship early with a Memorandum of Understanding. It outlines how founders should define the product vision, responsibilities, capital contributions, governance, and decision-making before incorporating the company. It also discusses vesting, cliff, confidentiality, intellectual property, and expense-sharing as tools to reduce future disputes. The piece argues that clear documentation helps investors understand ownership and commitments during diligence and can prevent conflicts that weaken a startup later.

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