Londons HITAI acquires YC-backed fitness gaming studio Quell to boost its sports motion-tracking platform | EU-Startups
Summary
HITAI has acquired Quell’s technology, intellectual property, and gaming assets to strengthen its sports motion-tracking platform. The deal adds Quell’s camera-less motion-recognition models, firmware, and hardware stack to HITAI’s existing computer vision and machine learning system. HITAI plans to use the combined technology to improve accuracy and speed in difficult camera environments and expand into more sports. The company wants to commercialize first in combat sports and then move into additional categories. Quell’s team and prior investors, including Y Combinator and Tencent, also give the buyer added technical credibility.
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up to $1M