Inside information: Ilkka strengthens its position in customer data management and marketing technology by acquiring Custobar
Summary
Ilkka acquired the full share capital of Custobar and added a customer data platform and marketing automation SaaS business to its portfolio. The deal strengthens Ilkka’s data and technology segment and expands its marketing technology capabilities beyond its existing B2B automation focus. Custobar brings more than 200 business customers, over 70 retail integrations, and recurring revenue from subscription contracts. The company will continue operating under its own brand and current management, with no immediate disruption for customers or partners.
AskAI Classifications
Sectors
Fintech, Banking and Payments
General FinTech
Retail and Commerce
Functions
Business Intelligence and Analytics
Governance, risk and compliance
BI Analytics
Linked Companies
Nasdaq, Inc.
$5M to $10M
Custobar
$1M to $5M