Visualizing corporate responses in advertising and eliminating fragmented customer data: Launch of the "Integrated BtoB Marketing Communication Implementation Pack"
Summary
SMN and Sony Network Communications will begin offering a joint B2B solution called the Integrated BtoB Marketing Communication Implementation Pack in September 2026. The package connects SMN’s Biznt advertising service with SNC’s BX Core on HubSpot to unify lead generation, nurturing, and sales management. It helps companies visualize which businesses respond to ads and carry that data into one platform for easier process management. The companies also run a limited campaign that increases Biznt ad delivery volume to help customers reach target accounts and decision-makers more effectively.
AskAI Classifications
Sectors
No sectors detected
Functions
Marketing and Advertising
Business Intelligence and Analytics
Marketing Automation
Linked Companies
SMN株式会社 (SMN)
$50M to $100M