Mobile games now account for 33% of installs, 10% of time, and 74% of consumer spend –
Summary
In addition, games are continuing to grow their share of consumer spend, notes App Annie in a new research report out this week, timed with E3. Despite accounting for a sizable portion of users’ time, games don’t lead the other categories, App Annie says. The number of total hours spent games continues to grow roughly 10% year-over-year, as well, thanks to existing gamers increasing their time in games and from a broadening user base including a large number of mobile app newcomers from emerging markets. App Annie is predicting the next big surge will come from AR gaming, with Harry Potter: Wizards Unite expected to bring Pokémon Go-like frenzy back to AR, bringing the new title $100 million in its first 30 days. This forced publishers to look outside the country for growth — particularly in markets like North America and Japan, App Annie said.