SugarCRM Expands Leadership Team, Hires Veteran Software Executive Chris Pennington as Chief Customer Officer
Summary
“He has an intense desire to ensure that we’re regarded as the easiest company in the industry to work with and his primary objective in this role is to deliver world-class customer outcomes by leading and building enhanced delivery capabilities and success for our valued customers.” Pennington joins Sugar with deep and broad experience, including twelve years at Professional Advantage PTY Ltd., a global Independent Software Vendor and Reseller of IT business systems to medium to large scale organizations, where he oversaw revenues of more than $50 million as vice president of the US and general manager of Australia. “The concept of the customer experience goes beyond the mechanical aspects of a CRM system as a standalone item,” Pennington continued. He holds an honorary BSc degree from De Montfort University in the U.K. and PMP certification from the Sydney chapter of the Project Management Institute. “We believe strongly that the next wave of innovation in B2B is sharply focused on the customer experience,” added CEO, Craig Charlton. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty.
Classifications
AskAI Classifications
LabelsLinked Companies
