Perion Acquires PRN for Up to $12 Million to Expand In-Store Retail Media
Summary
Perion acquired PRN for up to $12 million in cash to strengthen its in-store retail media business. The deal adds retail and healthcare inventory, exclusive multi-year retailer agreements, and thousands of physical locations to Perion’s advertising platform. Perion plans to connect PRN’s in-store networks with its existing CTV, digital out-of-home, commerce, and social capabilities. The company expects the deal to be accretive from closing and to contribute about $3 million of adjusted EBITDA in 2027 before synergies.
AskAI Classifications
Sectors
Retail and Commerce
E-Commerce software
Functions
Marketing and Advertising
Marketing Automation
Business Intelligence and Analytics
